 Build brand loyalty - provide website visitors with a multi-sensory way to interact with you and your products!
 Increase visibility - generate more website traffic from
search, blog and podcasting directories!
Improve your image - online video creates an image of
state-of-the-art expertise!
Stay "top of mind" - provide educational seminars and
product information 24/7 year-round!
Extend your reach - video clips are accessible to everyone via their iPod, Laptop or Smart Phone.
Create identity - put a face to your company and products and create your own celebrity spokesperson!
ROI - generate additional revenue through AdCast sponsorships |
Excerpted from an article by Alfred Poor, July 2009
People now routinely use the Web to search for information about products or services that they want to purchase.
If you dig up a typical Web site's traffic patterns, you'll find that an enormous percentage of site visitors click away from the site in less than a few seconds.
Visitors scan the text and pictures and make a snap judgment about whether or not the site has anything to offer them.
It's extremely difficult to get them to read all the way through the home page, let alone click through to get more information on subsequent pages.
In contrast, once they start, people are more likely to watch video clips through to the end than they are to read a whole Web page. This gives you a better chance to engage them and get your message across. |
